Impressions Direct has recently invested in a novel new way to add value to your direct mail campaigns. 2nd Impressions is a web-based application that allows you to create personalized web landing pages for your mail recipients, giving you additional exposure and an opportunity to:

• Offer more detail
• Capture/update data
• Track visits
• Lift response rates
• Close the sale!

According to the DMA, nearly 33% of people respond to direct mail by going online. Until now, the direct mail industry has all but ignored this important trend. When you use 2nd Impressions, you’ll be at the cutting edge of direct mail thought and execution, giving you an important advantage over your competition!

Here’s How It Works

	Upload Campaign Mail File: Each recipient will then have a unique landing page built especially for them!
	Print Personalized URLs on Each DM Piece: We’ll personalize each piece with the unique URL we’ve created for each recipient, giving them a fun, innovative response option!
	Capture Visits to Personalized Landing Page: When your recipients visit their unique web addresses, they’re visiting web pages designed to support the direct mail piece they hold in their hands. Upon arriving at their landing page, they receive a personalized welcome message, thanking them for visiting. They can even update their personal information or provide you with additional data!
	Generate Leads, Print Reports & Follow Up: 2nd Impressions captures activity by recipient that you can use for follow-up in real time! Our comprehensive reports display campaign response rates, visitor patterns and detailed lead information, allowing you to follow up with leads as they come in!