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Impressions Direct Introduces Personalized Web Pages as Follow-up Option to Direct Mail
“2nd Impressions” product represents cutting edge of DM thought and technology 

Impressions Direct, a St. Louis direct mail production company, has a new product, called 2nd Impressions, that offers direct mailers the option to create customized web pages for mail recipients to visit.

Richie Graham, president of Impressions Direct, said, “2nd Impressions represents the bleeding edge of direct mail thought and technology. This tool allows our clients to create meaningful follow-up contacts with their customers and prospects that can provide more information, capture data and deliver special offers—all on a custom basis.”

2nd Impressions is a web-based application that allows clients to create personalized web landing pages for mail recipients, giving them additional exposure and an opportunity to:

• Offer more detail
• Capture/update data
• Track visits
• Lift response rates
• Close the sale!

“According to the Direct Marketing Association, nearly 33% of people respond to direct mail by going online. Until now,” says Graham, “the direct mail industry has all but ignored this important trend. When you use 2nd Impressions, you’ll be at the cutting edge of direct mail thought and execution, giving you an important advantage over your competition. We think of it as direct mail’s missing link.”

Here’s how 2nd Impressions works:

Upload Campaign Mail File: Each recipient will then have a unique landing page built especially for them.

2nd Impressions

Print Unique URLs on Each DM Piece: Impressions Direct will customize each piece it produces with a personalized URL we’ve created for each recipient, giving them a fun, innovative response option.

Capture Visits to Personalized Landing Page: When recipients visit their unique web addresses, they’re visiting web pages designed to support the direct mail piece they hold in their hands. Upon arriving at their landing page, they receive a personalized welcome message, thanking them for visiting. They can even update their personal information or provide additional data.

Generate Leads, Print Reports & Follow Up: 2nd Impressions captures activity by recipient that clients can use for follow-up in real time. 2nd Impressions includes comprehensive reports, displays campaign response rates, visitor patterns and detailed lead information, facilitating follow up with leads as they come in.

“We’re exceptionally excited about this product,” said Graham. “I really think this is an important evolution in direct mail thought and we’re proud to be at the forefront.”